FinSyn Insights

Weekly insights on the markets, economy, and financial planning


I attended a seminar last week where I heard a presentation from Bill Bachrach, a well-known coach and speaker within the financial services industry. During his presentation he said, “Success is the cumulative effect of doing all of the little things the right way.”

I had been rolling ideas around for an article on financial planning and this quote really hit the nail on the head. The purpose of a financial plan is about achieving outcomes – it’s the “why” be­hind everything that you do in both your personal and financial life.

Now there are a lot of reasons why you need a financial plan, but one of the most powerful is that it creates your own “personal benchmark.” By this I mean that it allows you to take all of the financial “noise” with a grain of salt. The daily fluctuations of the S&P 500 won’t matter as much when you know your own numbers and you can see yourself working toward reaching your goals. I recently read an article that suggests with the advent of online media, the aver­age person consumes nearly 174 newspaper’s worth of information each day. Reading that sentence alone is enough to make your head hurt.

That’s why we are very excited about our new financial planning platform – Wealth360°. This online tool allows our clients to create their own personal financial website. It’s an aggregator, which means it pulls data in from the various fi­nancial institutions you use for banking, credit cards, mortgages, etc., and brings all of the information “under one roof.” All you need is your username & password to start linking up your accounts.

Online security is always a top priority when mixing online access with financial information, which is why we make sure our system uses the same high level of security used by a majority of financial institutions. It is also a non-transactional site, meaning that no assets can be sold or transferred, which is another layer of added protection.

Wealth360° was designed with every type of user in mind – whether you’re just dipping your toe into the technology world or you’re a seasoned pro. It includes a variety of financial tools:

  • Dashboard – consolidated view of all accounts and daily updates
  • Spending – track spending, monitor cash flow of account transactions in order to stay on track
  • Budgeting – create budgets, track savings goals
  • Investments – interactive charts, summaries, asset allocation
  • Workshops – tools that demonstrate how financial decisions affect goals (retirement, education, etc.)
  • Financial Education – library of videos, articles, etc. on financial topics
  • Vault – online storage for important financial & personal documents (wills, trusts, passport copies, appraisals, insurance policies, etc.)
  • Additional Features – Screen Sharing, email & mobile alerts

Wealth360° is the tool that we use to drive financial planning for our clients. We understand that, a lot of times, it’s not easy to pull back the curtain and let someone else into your entire financial picture. However, it is a critical component for building a well-rounded financial plan. You cannot diagnose a problem without knowing all of the symptoms. Knowing all of the rele­vant details allows us to create a plan that has the highest probability for success. There is no greater satisfaction for us than seeing your desired outcomes become a reality.

If you are interested in getting started with Wealth360° and creating your own “personal benchmark,” please feel free to email us or call the office. We look forward to getting your financial plan underway!

Will Goodson

Will is a senior advisor who designs financial plans and investment strategies for clients. He is a University of Texas graduate and a CERTIFIED FINANCIAL PLANNER™ professional. Additionally, Will has obtained the National Social Security Advisor (NSSA®) designation and works closely with wealth management clients to determine the most optimal strategies for taking Social Security and Medicare. Read Will’s Profile HereRead More Articles by Will

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