Matt Aufdenspring

Matt oversees the marketing program at Financial Synergies, driving growth through an elevated brand strategy, expanding the firm’s market visibility, and strengthening client engagement through a commitment to exceptional service.

Matt joined the firm after working for a global real estate investment manager where he led digital marketing strategy and managed a digital team. He spearheaded key marketing brand initiatives from paid campaigns to employee advocacy, enhanced the firm’s digital marketing presence and engagement, refined the content strategy through new tools and SEO, and introduced innovative digital marketing experiences to deliver meaningful results.

Prior to Hines, Matt worked with some of the most recognized brands in the online media industry. As leader of the digital news team at KPRC/NBC, he drove robust content coverage and audience engagement strategies for websites, apps and social media channels, earning awards such as the Texas Associated Press Broadcasters Website 1st place. He was also an integral part of award-winning digital teams at KTRK/ABC/Disney and FOX Sports. Earlier in his career, Matt worked in the Film and TV industry with several producing credits to his name.

Matt is a proud graduate of Miami University of Ohio, and Saint Louis University High School. He lives in Houston with his wife, two sons, and their dog and cats. He has volunteered his time and leadership with Scouting America, the Houston Food Bank, The Restoration Team, his church groups, and in the local ice hockey community and little league baseball.

Outside of business hours, you might find Matt at an ice rink playing or watching hockey, trying to play tennis and golf, streaming classic movies, bingeing the latest series, and cheering on the sports teams of his adopted hometown of Houston and his native St. Louis.